Here are some more interesting links about Will It Blend.
The Wikipedia web entry puts it very well.
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending attempt with a box of matches.
Here is Will It Blend? videos on YouTube.